Mobile apps and games have had a very big decade, and App Annie has some data that tells us what we’ve been obsessed with for the past 10 years. Netflix is the No. 1 app of the decade in consumer spending, while Clash of Clans took the No. 1 spot for consumer spending on games, according to mobile market data and analytics firm App Annie.
When it comes to downloads, Facebook was the No. 1 app of the decade, and Subway Surfers was the No. 1 game of the decade. Mobile was at the heart of behavioral and cultural changes in the past 10 years, and these top apps and games reflect that, said Amir Ghodrati, director of market insights at App Annie, in an interview with GamesBeat.
Communication and social media apps are consumer favorites, accounting for seven of the top 10 apps by downloads this decade. In terms of consumer spend, video streaming and music apps were well represented with Netflix, Pandora Music, and Tencent Video all appearing in the top five. Tinder was the most successful dating app of the decade in terms of consumer spend, coming in second place in the overall ranking behind Netflix.
“For nongaming apps, they were definitely the first ones to go big on the subscription model,” Ghodrati said. “You saw that with Netflix. With games, there was a focus on spending in games with virtual goods. The free-to-play model took off with games. Now games are starting to catch up with subscriptions like Apple Arcade.”