Limit Break

Limit Break\’s Digidaigaku NFTs Making Bank

This year\’s Super Bowl had zero cryptocurrency advertisements owing to previous experiences and heat from the community. However, there was an exception for one particular commercial promoting an NFT-based game. The game offered 10,000 free collectibles with a QR code to scan and mint. However, the process didn\’t go as smoothly as anticipated for many viewers. Many NFT gaming enthusiasts complained about the wrong address of the QR code while others hit the jackpot. Despite the hiccup, some of the individuals who got the free NFT have sold it for substantial amounts, reaching hundreds of dollars. So, earning hundreds of dollars for a free mint NFT was a super valuable deal for many.

Limit Break\’s Super Bowl Advertisement

Web3 gaming company, Limit Break, announced that it invested $6.5 million in a commercial promoting its anime-themed game project, DigiDaigaku. Investing such a huge amount is justifiable given the millions of eyeballs sticking to the screens in American region. Moreover, it was also a big deal as it was the lone Web3 ad that got the space in the mega event. The advertisement showcased a free Ethereum NFT mint, featuring an animated commercial centered around a persistent QR code. As per the advertisement, viewers were promised the ability to mint a free NFT for the game by simply scanning the code.

However, it wasn’t all smooth for many viewers. Regrettably, a number of viewers on Crypto Twitter reported that scanning the QR code directed them to the Twitter profile of Gabriel Leydon, Limit Break\’s co-founder, and CEO. Fans and enthusiasts were not happy when the code took them to Leydon\’s Twitter page. It led some users to miss the initial website loading before the redirection. Those affected took to Twitter to vent out.

Fans Took to Twitter

“I dropped everything to watch the Super Bowl for a 30-second ad that was supposed to bring generational wealth from a free mint,” tweeted pseudonymous Crypto Twitter personality ThreadGuy, “and all I got was the opportunity to follow a mfer on Twitter.”

Limit Break Super Bowl ad

Others viewed the move as an attempt at \”engagement farming\” by Leydon. Some individuals claimed that Leydon tweeted the mint link prior to the commercial airing, while others expressed frustration that the minting process was not straightforward. To claim the NFT, users should have had an Ethereum wallet. This requirement could potentially exclude both new entrants to cryptocurrency and mainstream viewers.

“Dude really paid millions on a Super Bowl ad to leak the link on Twitter first and rug the mass public of their first NFT experience,” tweeted pseudonymous YouTuber Popeye. “This could have been massive if it was a super easy onboarding process with no wallet creation etc.”

Crypto Twitter is replete with numerous complaints of this nature. Despite this, Limit Break did distribute a portion of the promised 10,000 Ethereum NFTs for the DigiDaigaku collection. These free NFTs are seeing active trading on secondary markets as the Super Bowl progresses.


OpenSea Data on Limit Break NFTs

Data from NFT marketplace, OpenSea, shows that the DigiDaigaku Dragon Eggs NFTs were exchanging hands for over 0.5 ETH (equivalent to more than $750) immediately following the minting. However, the price has been fluctuating throughout the game, with ups and downs observed.

The floor price, or the cost of the lowest priced NFT on a marketplace, declined to approximately 0.32 ETH (approximately $485) on OpenSea during halftime. However, it has now risen back to 0.39 ETH ($585) as of now. Since the commercial aired, over 912 ETH (worth over $1.3 million) has already been traded.

The fluctuating price might be attributed, in part, to the ambiguity surrounding a second batch of Dragon Eggs NFTs. Leydon has been tweeting about a second opportunity to mint an additional 5,000 NFTs, which users can qualify for by registering through the DigiDaigaku website and retweeting one of his tweets. The status of these NFTs, whether they are included in the original 10,000 or will increase that number, is yet to be determined.

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Limit Break NFT Minting Super Bowl

Limit Break Spends Millions For Live NFT Mint in Super Bowl 2023!

Blockchain-based game developers and other Web3 companies had quite a run with Super Bowl last year. This year’s Super Bowl LVII will see Limit Break, a blockchain-based game developer, showcasing its Web3 project in front of millions of people. However, it is the only crypto-based advertisement slated for this year’s mega sports event. Last year, several Web3 companies poured in money to bring their projects in front of millions of eyeballs via advertisement during Superbowl. Superbowl is one of the most watched and sought sports events in the world with astronomical audiences. Last year, a whopping 99.18 million viewers watched the game and thousands were in attendance. So, the event offers a superb opportunity for companies to reach millions via advertisement. 

Super Bowl VII will See Lone Crypto Advertisement

Super Bowl will happen this weekend and Limit Break plans to break records. We will witness the world’s largest NFT free mint event in 30 seconds of advertisement slot. But, it is the only crypto-based advertisement that will air in Super Bowl 2023. Limit Break blockchain game developer entered the industry in 2021 when it launched its NFT project DigiDaigaku. The NFTs are free of charge and the blockchain project is a leading one for Limit Break. Additionally, Limit Break is thinking out of the box and following a unique business model. It offers free-to-own NFTs and other in-game digital assets.

Limit Break is preparing to host a live NFT mint event during its commercial during Super Bowl LVII. They will make available 10,000 DigiDaigaku Dragons for holders to mint. Despite the reduced number of crypto industry ads during this year\’s Super Bowl, Limit Break CEO Gabriel Leydon is eagerly counting down on Twitter in anticipation of the release of his company\’s advertisement.

Limit Break is incorporating a QR code into its 30-second commercial. It will enable 10,000 viewers to obtain one free token each. To receive the Dragon NFT, holders need a cryptocurrency wallet. It will allow them to interact with characters in Limit Break\’s upcoming gaming ecosystem. But, reaching out to millions of viewers and buying a 30-second slot for advertisement during Super Bowl must have required a lot of investment. So, how much did Limit Break invest in Super Bowl advertisements?

Super Bowl Ad Campaign and Cost

According to VentureBeat, Limit Break\’s Super Bowl advertising campaign cost $6.5 million. This may seem like a substantial amount in the current uncertain climate for cryptocurrency companies, but Limit Break secured $200 million in venture capital last fall to support their Web3 business objectives.

Limit Break NFT Model

Limit Break has been providing free digital gaming assets for an extended period. Unlike other blockchain game developers who usually charge players for in-game digital collectibles, Limit Break is offering its gaming assets for free to demonstrate its commitment to creating a thriving gaming ecosystem without relying on pre-launch sales revenue. 

Limit Break’s free-to-own NFT model is literally game-changing, and these asset releases are key moments building to our upcoming Super Bowl commercial,” Leydon said in a news release. “Whether you are an existing fan or new to our community, we encourage everyone to take advantage of the release of these digital collectibles during the Super Bowl broadcast on February 12.”

Super Bowl 2022 and Current Web3 Developers Standing

A lot has changed since Super Bowl VI in 2022. The cryptocurrency industry experienced a buzz during Super Bowl 2022, however, that excitement quickly faded within a year. Super Bowl LVI saw prominent advertisements from Coinbase,, eToro, and FTX.

Coinbase\’s bouncing QR code advertisement continues to be a subject of conversation, especially since the crypto giant is not taking part in this year\’s campaign. Both and eToro have also opted not to advertise during the Super Bowl, and FTX\’s absence is expected following its bankruptcy filing in November. 

Etoro, a multi-asset trading and investment platform, informed CNN Business that it is prioritizing a significant marketing effort over advertising during the mega event. The company chose not to secure another advertisement spot due to the current state of the cryptocurrency market.

Play to Earn Games News

Welcome to! Your ultimate destination for all things gaming. Here you will find game reviews, daily news updates, and an extensive list of the latest games. Our goal is to keep you informed and entertained. If you have a game or exciting news that you would like to share, we encourage you to reach out to us. Stay tuned for daily updates and be sure to check back often for new additions to our growing list of games. Let\’s play and earn together!