Games Podcast

Episode 37; Blockchain And Games, Great Insights By Robby Yung, CEO Of Animoca Brands, Who Talks About The Ownership Of Digital Goods In Gaming

Blockchain and games is a topic that I have come across many times in the last years. Many people talk about it and it is said, it is a game-changer. 

In this episode I wanted to learn more how blockchain can work for game developers. A company that is quite often in the news, when it is about blockchain and games is Animoca Brands. So who better could I talk to then the CEO himself; Robby Yung.

Robby started several businesses in China and Hong Kong, including those in mobile telecoms and software applications, cable television, internet services, outdoor advertising, and publishing. He has raised many rounds of private and institutional venture capital for these businesses as well as done four IPO’s, several trade sales, follow on financings, and lots of M&A. I would say he is super experienced.

What is Animoca Brands?

Animoca Brands leverages gamification, blockchain, and artificial intelligence technologies to develop and publish a broad portfolio of mobile products including games such as The Sandbox, Crazy Kings, and Crazy Defense Heroes as well as products based on popular intellectual properties such as Formula 1, Garfield, Snoopy, Thomas & Friends, Ever After High and Doraemon. Animoca Brands’ portfolio of blockchain investments and partnerships includes Lucid Sight, Dapper Labs (creators of CryptoKitties), WAX, Harmony, and Decentraland. The Company is based in Hong Kong, Canada, Finland, and Argentina.

Blockchain-enabled games

Animoca Brands develops blockchain-enabled games, which facilitates a genuine form of digital ownership of in-game content and collectables in its games. The digitised approach allows players to maintain ownership features across games and platforms, compared to the traditional game industry, where content is owned by the developer/publisher and rented by the player.

The mission of Animoca;

They leverage their unique capabilities to develop compelling consumer applications with focus on:

  • Motivation
    Ensuring applications are fun and engaging: Games, Gamification
  • Technology
    Foundational: Mobile, Blockchain and AI
  • Innovation
    Staying ahead of the curve by strategic and technological means

It was a very learningful interview for myself and I do hope for my listeners too. In this article I did link to Robby’s linkedin and to the corporate website. So if you want to learn more, feel free to reach out to either Robby or the company. The interview is done in two parts, since it was quite long. two times 25 minutes. So Episode 38, which will be released next week, will have part two!

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