Yuga Labs: Community Core Web3 Gaming
Yuga Labs’ steaming hot juggernaut continues to play a massive role in Web3 gaming and its future. The studio has a lot under its belt, it is the creator of the Bored Ape Yacht Club in 2021 which was a massive success. Since then it on a role creating new IPs, buying some, several successful projects, and a top new gaming project, the Otherside. Another super successful runner web3 game by Yuga Labs is Dookey Dash which made waves on social media. But how did Yuga Labs reach superb heights? What is their gaming strategy? How simplest of games in less time doing well and not breaking? What elements are important in a successful Web3 game? Yuga Labs Chief Gaming Officer Spencer Tucker shared insights on Yuga Labs\’ journey and future while talking in Naavik Gaming Podcast.
Necessary Elements in a Web3 Game According to Yuga Labs
While talking in the podcast, Spencer clearly states that creative storytelling, gameplay experiences, and a vibrant community is surely significant. However, for a web3 game, the concept of scaling which rests outside of these three elements is also important. These two things are distinct and important equal parts. For Yuga Labs, their focus lies on the core, which is their community, specifically its NFT community. The idea is to deliver quality to its core community. But the question here lies in the scaling and growth of the community. How do you scale it? How to make the game durable, and sustainable, and how to make community related to games. The community is the soul of the game and this is where the developers need to keep their focus.
This is something where Yuga Labs is excelling at unprecedented levels. Recent Yuga Labs events involving Dookey Dash and Otherside show how spectacular it is for them. The Dookey Dash community engagement saw 26000 passes and 25000 unique users. The game saw 7.7 million dashes in just 3 weeks which makes it 300 dashes per player. The stats show that the community spent a handsome amount of time playing Dookey Dash. Additionally, the game also saw attracting people outside of the Yuga Labs community of fanbase. Well heck! the winner of the 21 days event was a professional player of Fortnite player.
Yuga Labs Two Distinct Approaches
Yuga Labs is working on two different and distinct ends at once. One, its metaverse project which is a long-term project and might take years to complete. While on the contrary, Yuga Labs rolled out games in just a matter of months that are working fine and are well-received by the community. Spencer talks about the interoperability of Yuga Labs games where the games are related to each other. These games are sequences of games that support each other. For example, the utility of game passes is not confined to one game rather it will come in handy in other games as well. The content and its value are relative to multiple experiences and work in an ecosystem. So, there are multiple verticals running in the Yuga Labs ecosystem at the same time and all of them are interrelated.
Yuga Labs is much more than toilet humor or likewise edgy stuff. Yuga Labs has given a playing field to the creators and there are universes under development on top of Yuga Labs universe. The example here is in Mutant Hounds which is L2 to the Bored Ape Yacht Club’s L1. This provides people to become creative and build audiences away from Yuga Labs\’ reach.
Scaling the Community
The first and foremost thing about scaling the community is not losing sight of the core. The community always creates the culture around them. Additionally, the interaction between the creators and the community sets the right direction for the project. This is achievable by networking externalities and crowd source growth and engagement. The creators can come up with a system that incentivizes the community member for their activity.
Yuga Labs Eyeing the Future of Web3
According to Spencer, Yuga Labs eyes to keep the momentum building over time by rolling out valuable content and projects periodically. We can safely say that Yuga Labs will not allow long cycles of development with nothing for its community. Yuga Labs will leverage its strength to keep the community engaged by letting them give their input on the project. It plans to achieve this by allowing people to see what the developers are doing. This will mean less direct work from the developers and more of a collective nature of work from everybody involved in the Yuga Labs universe.
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