Definition of games marketing: games marketing is the tactic of advertising something inside a game. Games consoles and games on mobile are all the rage these days, so businesses can get pretty creative with where they place static ads and promotional videos.
Your game’s target audience is the demographics and interests of the majority of it’s players. For example if you’re launching a match-3 puzzle game, your target audience is likely female, 35 years of age, and cares mostly about achievement over all other aspects of the game.
- Promote your top creators. The games industry has a large and wonderfully creative community. …
- Run a video blog. The creation of a game can often feel like a magical black box to many in the gaming community. …
- Run competitions on social media. …
- In-game holiday events. …
- Run a discord channel.
5 Steps On How To Become A Gaming Influencer On Twitch & Other Livestreaming Platforms
- Set Yourself Apart By Finding Your Gaming Niche. …
- Cultivate An Engaged Audience. …
- Develop A Cohesive Streaming Strategy. …
- Build Relationships With Other Influencers In Your Niche. …
- Partner With Non-Gaming Brands.
Attract new players and attract more press. Show and tell people about your game(s). Turn your website into a place where people want to spend some time reading the valuable and interesting articles that you have created. Bring in new players well after your official launch date.