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Video Gaming Consulting, Esports Consulting |

Video Gaming Consulting

Video Gaming Consulting/Video Game Consulting; Video games have certainly changed a lot over the last 20 years, from the games and the platforms themselves to the playing medium and even the business models like free to play. And now, with the global growth of Esports, the gaming industry is on the verge of another interestin shift, with more and more companies looking to figure out how this shift in the gaming industry could benefit their business.

With competing virtual reality platforms, could there be a format war? With readily available distribution for game makers, will we shift from platforms to more closed ecosystems? With more mobile gaming and more pressure on entertainment time, will consumers continue to embrace micro-transactions?

Reinout te Brake - Video Gaming Consulting 2021
Reinout te Brake – Video Gaming Consulting 2021

These and other questions require a deep understanding of gamers and how their habits will evolve, a detailed analysis of the ecosystem and where different types of companies have permission to play, and a practical assessment of where we can find strong financial returns. Video Gaming Consulting is helping everyone successfully navigate this complex journey.

Game Consultant - Reinout te Brake
Games Consulting – Reinout te Brake

Key questions and opportunities

Participants in the video game business have a myriad of challenges and opportunities to address in growing their businesses:

  • Esports
    • How will the universe of eSports evolve? What will the ultimate structure be, and who will be the winners and losers?
    • How should different types of companies think about participation in this ecosystem?
    • What is the optimized level of investment for different types of participation, and how should we measure success (given how nascent the industry is)?

Given the variety of different players in the eSports ecosystem (e.g., game developers, teams/leagues, venue operators, digital distributors, etc.), the issues tend to vary greatly and are not captured in full in the questions posed here. Video Gaming Consulting all parts of this ecosystem, and we are happy to discuss your specific issues in more detail.

  • Virtual reality
    • Where are consumers engaging, and which parts of VR are just hype?
    • How will usage evolve, and how long of a ramp-up should we anticipate the ramp?
    • Is VR an element that will be core to our offering, and if so, how much investment does it merit?
    • What other considerations (e.g., content development, platform selection, etc.) will drive our economics?
  • Monetization
    • How are consumer preferences changing for different types of games (e.g., subscriptions, virtual goods, etc.)?
    • How are spend patterns evolving (e.g., one vs. multiple games, hardware vs. software, etc.)?
    • How are the time and dollars spent on other forms of entertainment impacting video games as a whole?
    • What pricing schematics can be developed in order to ensure both revenue optimization and broad audience reach?
  • Distribution
    • How is “retail vs. Amazon” impacting the business, and what is the optimal way to address this dynamic for our situation?
    • How do we (as game developers, OEM manufacturers, plan providers, etc.) best leverage the mobile ecosystem?

Video Gaming Consulting

Video Gaming consultanting supports all the players in the ecosystem.

  • Working with a game publishers
  • Evaluated the video games industry to determine best participation strategy
  • Forecast consumer spend to inform the investment strategy
  • and more.
Focus; Video Game Consulting, Video Game Consulting, Esports Consulting, Esports Consulting
Games Podcast

Episode 35; Esports Be Like, And Its Business Model, MegaDev Introduces Cheats For Esports With Plitch And Torque Esports And Fan Engagement

Esports be like! A full episode where I get to talk to Darcy of Torgue Esports. Actualy it is part 2 of our talk earlier this month. First part was in Episode 34. Next to that I am talking to  Semih of, who is in the Hype Program of Borja, who I talked to in Episode 32. Blocksport supports (e)sport clubs, streamers, influencers, federation and leagues with a dedicated white-label mobile app. Furtheron I had a chat with Rob from MegaDev, who tells with great passion about cheats and how esport pro’s can become better, train etc. His new training (software) platform Plitch will be all about that, and for us of course, the ones that thought we were so good at gaming but still like a challenge.

Paul is taking us through a week of gaming. Interesting news, views and insights.

Games Podcast

Episode 34; Darcy Lorincz Of Torque Esports (Engine Media) Explains Their Content Strategy But Also Talks About Moving To The Nasdaq, Brand- & Fan Engagement And Ai & Machine Learning

Torque Esports is focused on accelerating new, live, immersive esports and interactive gaming experiences for consumers through its partnerships with traditional and emerging media companies and providing online interactive technology platforms and monetization services.  I had an amazing insightful talk with Darcy Lorincz, who is the COO of Torque Esports. Torque Esports will be under the umbrella of Engine Media, together with Winview and Frankly.

If you would like to see a company presentation, then click here for more information!

And a new game podcast item, gaming news and his take on it; Paul Thind! Every week his take on the world of gaming.

Up to now, Torque’s combined companies have clients comprising more than 1,200 television, print and radio brands including CNN, ESPN, Discovery/Eurosport, Fox, Vice, Newsweek and Cumulus; dozens of gaming and technology companies including EA, Activision, Blizzard, Take2Interactive, Microsoft, Google, Twitch and Ubisoft; and have connectivity into hundreds of millions of homes around the world through their content, distribution and technology.

Torque Esports brands and businesses include UMG, Stream HatchetEden Games, IDEAS + CARS,, WTF1 and Allinsports. Newly add-on Frankly provides a complete suite of online content and monetization solutions, Another interesting asset is,a Silicon Valley-based company, a pioneer in mobile gaming and interactive second screen viewing and the owner of a portfolio of foundational patents in the field of interactive media.

As said earlier, Torque Esports will be under the umbrella of Engine Media. Engine Media is focused on accelerating new, live, immersive esports and interactive gaming experiences for consumers through its partnerships with traditional and emerging media companies.

When I did some research this describtion came up; “Engine Media will be devoted to pulling in revenue for sports, esports, and news content with a set of businesses covering the esports sector, gaming-related to live sports events, content management, and streaming services. There will also be a focus on data-driven advertising and intellectual property as it pushes out smartphone cash and skill games.”

The company trades publicly under the ticker symbol (TSX-V: GAME) (OTCQB: MLLLF).  Engine Media will generate revenue through a combination of 1) direct-to-consumer and subscription fees; streaming technology and data SaaS-based offerings, 2) programmatic advertising and sponsorships, 3) as well as intellectual property licensing fees. 

Soon, latest early september, the company will make its move to the Nasdaq. So keep following the news of this hyper-interesting company.

If you want to hear more episodes of this games podcast, then tune in. We are on all the games podcasts platforms!

Games Podcast

Episode 32; Hype Esports Is The 1st Global Esports Accelerator, The Program Is Trying To Solve The Esports Industry’s Real Problems

Esports is booming and of course you could expect that someone would start an accelerator for esports. I did talk to Borja Varela, who is the program director of Hype Esports.

HYPE esports is a technology platform that’s dedicated to connecting and investing in esports innovation worldwide. The programme provides participants with access to the international sports world, offering training and networking opportunities.

Hype esports payoff is “the 1st global esports accelerator”

The program is trying to solve the esports industry’s real problems. You can get funding and work with the biggest brands in esports.

“Showcase a real implementation to the entire ecosystem” is making sure that participants are focusing on those industry challenges.

The accelerator will select 15 startups from applications to participate in a three-day boot camp, where they pitch in front of a selection committee, that will then select five startups to take part in the pilot program.

The five startups will receive a €20K EUR ($22K USD) cash investment as well as €100K ($110K) in facilities, exhibitions, and mentorship hours.

Additionally, the best startup in the program will receive a €50K ($55K) convertible loan. The pilot program will kick off in May and come to a close in August when the startups get to pitch their projects at SPONSORs’ SPOBIS Gaming & Media conference.

For other episodes of the game podcast you can go here.

Games Podcast

Episode 31; The Evolution Of Helsinki’s Gaming Ecosystem, Burn Out In Esports And Some Attention To An Upcoming Latin Game Event BIG And Webinar

Interesting article in my inbox last week. Helsinki and gaming. Some takes from my friend Joakim about what Helsinki’s game environment is lacking and what needs to be done;  “Ultimately, getting the right mix of creative and data talent will evolve Helsinki to the next stage.”

For me Helsinki is a mekka for mobile gaming, but recent years we have seen other territories/cities come up to. It is the name and fame from game developers like SuperCell, Rovio, Next Games and others that keep the vibe alive. 

But as Joakim says; “When it comes to founding new gaming companies, we need more data people and UA people as co-founders, to create a more diverse approach to game development. That is yet to happen.” So if you are are data driven and love User Acquisition, then check out the Helsinki gaming scene. You might find a job!

Helsinki And Mobile Gaming

Helsinki is already the Silicon Valley of mobile gaming. We have Supercell, Rovio, Seriously, Small Giant Games, and Next Games. More are coming as dozens of new gaming startups are created every year. But Joakim believes that the potential next stages of the ecosystem’s evolution are being held back. We have so much talent and capital available. So what could be holding the ecosystem back? Read about it on Elite Game Developers Blog.

Esports And Burn-out

Cris Reed talks about getting a burn out as a pro-gamer. He shared an interesting post on Linkedin. A quote of Jian “Uzi” Zihao, a famous League of Legends player in China;

“As a result of staying up late for years, a fatty diet and being under insurmountable stress, last year I found out that I was type-2 diabetic… My mental state is not as good as it was before.”

Latin Game Event called BIG, Brazil’s Independent Games Festival

Every year BIG Festival hosts the largest business videogames conference in Latin America, bringing together the most important local and international players from the industry.  In 2019, there were more than 100 free lectures (free) and more than 4,000 meetings attended by 630 professionals (125 international companies), generating more than US$ 63 million in predicted returns for the companies that attended the event.

Futuresource Consulting Webinar Invitation

Consumer spend on video gaming continues to flourish, with annual spend set to close in on $150bn this year, taking more of consumers’ free time and more importantly dollars – a trend magnified by this year’s Covid outbreak. This webinar is set to highlight, interpret and identify the opportunities that the gaming eco-system can offer to the wider entertainment sector, from promotion of non-gaming content, identification of new revenue streams through to new alternative delivery platforms. The date of this webinar is Wednesday 17th June at 4pm BST (30 Minutes 10 mins Q and A).

PlayStation5 is Coming!

Good days for gaming fans are about to come as Playstation 5 is arriving this year. The device is coming with many sizzling updates and features that would amaze you. Wanna know about it? Let’s have a look.

For more episodes of Game Consultant, check out my website!

Games Podcast

Episode 27; Our Games Podcast In The Top 40 Gaming Podcasts Of Feedspot, Esports And Legal With Justin Jacobson, Items of Joakim and Cris, Indie Games Spotlight And Nordic Game Online Update

Episode 27; Our Games Podcast In The Top 40 Gaming Podcasts Of Feedspot, Esports And Legal With Justin Jacobson, Items of Joakim and Cris, Indie Games Spotlight And Nordic Game Online Update

This is Episode 26 of Game Consultant. It is amazing to see how many people are listening by now. The gaming podcast is growing every week in terms of listeners, but also people visit the website more and more. Sometimes I dont have a clear overview (yet), cause people are listening via spotify, apple podcasts, google podcasts, breaker, anchor, my website etc.

I didn’t expect that so many would care, be responsive and actualy would listen. Some people are helping me with editorial things, ideas and introductions. Thanks so much and I will continue learning to make this THE Gaming Podcast of 2020 and beyond.


Top 40 Gaming Podcasts

I got an email from Anuj Agarwal, he the Founder of Feedspot. I had been submitting my gaming podcast & website Podcast Game Consultant on Feedspot. He personally congratulated me as the gaming podcast and website Podcast Game Consultant had been selected by their panelist as one of the Top 40 Gaming Podcasts on the web;

As I am doing this since mid-jan 2020, this is such a rewarding message to receive. So, thank you!


Esports And Legal

My interview today is about Esports and how important legal is. Not only the contracting part but also having a legal expert advising you on things like for example; the name of the esports team and/or organization. Once you’ll find out the name was already taken as a brand, it is TOO late.  Who better as Justin Jacobson could update me!

He is an entertainment and esports attorney, author and media personality. He represents professional athletes, musicians, producers, songwriters, DJs, fashion designers as well as professional gamers, esports organizations and teams.

Named a “Rising Star” by Super Lawyers for the last five years, Justin is a legal contributor to TuneCore, HypeBot, The Journal of the Copyright Society of the U.S.A. and the Touro Law Review.

Justin has served as an Instructor of Music Business at the Institute of Audio Research in New York City, guest speaker at Cardozo Law School, Bergen County Community College and ICON Collective in Los Angeles, California.

He has also been featured by a range of industry publications including: YourEDM, Mental Floss, The Esports Observer, Esports Insider, SportTechie, Break The Game, The Ballgamer, and Operation Sports.

You want/need more info about legal and Esports? Contract Justin over at The Jacobson Firm, P.C.

Website –

Facebook –

Twitter –

Instagram –

LinkedIn –


Nordic Games Online 2020

NG20 online this 27-29 May features an exciting three-day live streamed program including a string of great speakers and our popular Nordic Game Awards show, exclusive activities and giveaways on our Discord server as well as MeetToMatch Unlimited online meeting manager with integrated video conferencing.


Games Podcast

Episode 26; Esports In Southeast Asia Is Booming And This Esports Organization Is Leading By Example; EVOS Esports has A Clear Roadmap To Become The Dominant Player In Southeast Asia

Episode 26; Esports In Southeast Asia Is Booming And This Esports Organization Is Leading By Example; EVOS Esports has A Clear Roadmap To Become The Dominant Player In Southeast Asia

As businesses fight “tooth and nail” to survive these turbulent Covid-19 times, it seems gaming companies are finding themselves on the right side of history right now. And EVOS Esports happens to be one of them.

I have a talk with Ivan Yeo, co-founder and CEO of Evos Esports. He’s recently been chosen as Forbes 30 Under 30 Asia in 2020 and also has an inspiring story to share (Sadly to mention he’s been diagnosed with Kennedy’s Disease; an incurable genetic disease) and would like to build up the esports eco-system in Southeast Asia while he can still walk, eat and talk normally.

“Viewership and engagement has more than doubled in terms of people watching and engaging in livestreams and online tournaments, peaking at 1.2 million concurrent viewers as of a few days ago, up from around 600,000 last year,” said Ivan and contintues “Our top athlete makes around US$100,000 a month,” he disclosed.

Welcome to the world of Esports.

A millennial-dominated domain where 20-year-olds can bag US$250,000 (S$354,000) in tournament prize money playing a game you’ve never heard of. But that’s nothing compared to what they can rake in through regular sponsorship deals.

Introducing Evos Esports

EVOS Esports is the leading esports organization in Southeast Asia, and has won numerous world championship titles; Mobile Legends: Bang Bang World Championship (M1) 2019 and Free Fire World Cup 2019.

EVOS Esports’ co-founders are young, diverse and dynamic, with three co-founders being listed in Forbes 30 Under 30 Asia 2020.

Ivan Yeo, co-founder and CEO – Profile on
*I was diagnosed with Kennedy Disease, an incurable genetic disease. I will never forget the doctor’s words to me – “You only have 5 years left to walk, eat or talk normally.” – Read more here

Hartman Harris, co-founder and Chief Business Officer – Forbes Indonesia – YouTube

Wesley Yiu, co-founder, COO – Forbes Indonesia – YouTube

Michael Wijaya, co-founder and CMO

EVOS Esports manages 12 esports teams and over 300 influencers across the region with a total following of over 65M YouTube subscribers and 50M Instagram followers, with over 350M views per month, with a strong presence across 5 countries (Indonesia, Thailand, Malaysia, Singapore, Vietnam).

Back in November 2019, EVOS Esports raised a total of US$4.4M in Series A investment in preparation to seize the market of gaming influencer management in Southeast Asia

EVOS Esports closed US$3M in Series A funding earlier in 2019 with Insignia Ventures Partners. Subsequently, EVOS Esports raised an additional US$1.4M to its Series A, from a group of angel investors from Indonesian conglomerates; and the top-level management of a leading e-commerce player in China. The new funding will be used to grow the startup’s esports entertainment arm, which currently manages 50 gaming influencers exclusively and partners with 300 esports talents.

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Games Podcast

Episode 22; Yvette Wohn studies the role of algorithms and social interactions in livestreaming, esports, gaming, and social media

Episode 22; Yvette Wohn studies the role of algorithms and social interactions in livestreaming, esports, gaming, and social media

I am having a fun and insightful talk with Yvette Wohn. Her Biography is here and that explains a lot about her background.  

Some questions she answered were “what she thinks about the virtual concerts in Fortnite, and why Epic Games is organizing these events? What does she think that the games industry could learn from those events? And, “How important is social interaction in live streaming and also where does she see problems right now and how are the current role of brands in the ecosystem and how it could be improved”. 

Dr. Wohn’s research area is human-computer interaction in the context of social media, focusing on non-conscious use of technology, such as media habits, and their relation to psychological well-being and interpersonal relationships. She also studies how social media can help with social support and social identity.

Wohn runs the Social Interaction Lab at NJIT where they develop novel technologies for positive social interaction and try to understand how people use social technologies, such as social media, mobile phones and multiplayer games.

She’s been featured on Wired online,, The Pew Research Center and has provided expertise on Esports and platforms such as Twitch.

Yvette is available for consulting, but limited in time, so game developers, here is your chance to reach out; Yvette Wohn!

And some gaming news; Publisher Scopely Buys Scrabble GO Maker PierPlay After Big Debut, Tencent partners up with Gameye for new digital conference and Google and EA partner to bring Star Wars, FIFA and Madden NFL to Stadia.

As usual, check out my website for more information and other episodes!

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Games Podcast

Episode 19; Gaming acquisitions Q1 2020, Reed Thinks about esports, highlights in gaming and more

Episode 19; Gaming acquisitions Q1 2020, Reed Thinks about esports, highlights in gaming and more

In this episode I have Sergei Evdokimov, an investment associate at Games Ventures. We talk about Gaming acquisitions and investments Q1 2020. Interesting to hear that Investors and funds pumped more than $700 million game startups in the first quarter. The volume of game merger and acquisition deals was $1.6 billion in the first quarter, compared to only $1 billion for the full six months of the first half of 2019. That was driven by big deals such as Scopely’s acquisition of FoxNext. Meanwhile, the first quarter investment amount of $700 million was down about 2.7 times from $3.8 billion in the first half of 2019 — where we can assume the average was $1.9 billion per quarter.

Sergei’s Telegram channel:

Sergei’s Blog at Medium:

Furtheron Chris Reed with Reed Thinks about esports, Joakim Achren with high gaming highlights of this week.

Also the latest interesting game news from, and

Special thanks to Justin Berenbaum of noticing that GamesCom2020 is not happening this year. Also thanks to Ekrem Shahin, who wrote a post about Jason Kingsley, CEO of Rebellion, proactively reached out to the Department for Digital, Culture, Media and Sport (DCMS) to offer Coronavirus safety advice within their titles – Rebellion is now displaying an on screen safety message before gameplay begins within its Strange Brigade and Sniper Elite titles. DCMS has now invited the UK’s 2,000+ other games companies to join this national effort.

Next week wednesday more financials when I discuss this report European video games: A safe haven in troubled times with Richard Williamson of the Edison Group.

And of course, check out my website for more episodes;

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Games Podcast

Episode 17; Game News, esports item of Cris Reed, Two companies to watch and #PlayApartTogether campaign

Episode 17; Game News, esports item of Cris Reed, Two companies to watch and #PlayApartTogether campaign

In Episode 17, 2 days later then normal, I am cleaning up my inbox. And I had two companies in mind to should be on your companies to watch list; Javier Rayón of Dream of Darkness and Yuval Koren of Pikoya.

Furtheron, Cris Reed is talking about esports and his thoughts. It is a funny episode today but also an eye opener.

And a shout out to Oscar Clark, congrats on the funding; Fundamentally Games raises seed round to help developers create live ops games.

And as of this sunday Joakim of Elite Game Developers will do a weekly item of his game topics and news.

Update; 40 more game companies have joined the World Health Organization (WHO) #PlayApartTogether coronavirus awareness campaign. And more the campaign has gained more than 4.7 billion consumer media impressions worldwide.

The promotional campaign, organized by the game industry on behalf of the WHO, encourages healthy physical distancing by bringing special events, exclusives, activities, rewards, and inspiration to some of the most popular games in the world.

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